Hi - I’m Matt. I started losing my hair in my late 20s. Note the haunted look in my eyes, likely after seeing a sink drain full of hair strands.

My previously thick head of hair was getting thinner and thinner, and the truth of it was unavoidable.

Staring every day feeling so undesirable took a toll. I started to feel like I had less value as a person.

We associate hair with youthfulness and attractiveness. It impacts our self esteem and our body image. Hair gives us confidence as we navigate the people and relationships and circumstances that make up our lives.

It’s hard to give that up.

MY BATTLE AGAINST HAIR LOSS

So, at 28, I started topical minoxidil, the over-the-counter kind. At 32 I started prescription oral finasteride. Shortly after that, I upped my prescription to dutasteride and nuked my DHT.

Most people stop there. Not me. I tried everything. Serums. Supplements. Invasive procedures.

One time I had blood drawn from my arm and injected into my scalp to stimulate any dormant hair follicles. Another time I bought a liquid classified by the FDA as a ‘research chemical’ and soaked my scalp in it because Reddit said was an effective hair loss treatment.

Did any of this slow my hair loss down? It might have!

Did the loss stop? No, it did not.

So when I hit 35, I bought an FUE hair transplant for $10,000, to fill my receding hairline back in. And it didn't work! I opted for the ARTAS robotic transplant, which destroyed almost every hair graft it extracted. Growth was legitimately nothing.

I then opted for an FUT (strip) hair transplant at age 38 for $10,000. It worked...kind of.

The thing about hair transplants, thought, is that the regions of transplanted hair are nowhere near the density of your original hair. It’s thin and brittle. This photo is me one year after my second transplant. Not an ideal outcome!

The procedure also leaves scars all over your scalp. I later got a scalp SMP micro-pigmentation (tattoo) procedure in an effort to cover those scars up, trading one problem for another, and all for diminishing returns. Goodbye, high and tight fade haircuts.

My Results

So what did I get from ten years of experimenting with hair restoration products, prescriptions, and procedures?



Light side effects from the oral medications. My testicles hurt for months, and mild brain fog comes and goes to this day.



Over $20,000 spent on hair transplant procedures. 


Scalp disfigurement, and the $3,000 I spent on scalp tattoos.



Let’s add another $3,000 for the medicine prescription costs, doctor visits, and other random procedures and call it $26,000 in total costs trying to save my hair and my self esteem.

Know what I didn’t get? Thicker hair.

I realized male pattern baldness is like the tide. You can fight it. You can use tools to prolong the fight. But it’s just a matter of time. The tide - nature - always wins.

Still, I kept fighting. After a while, I started to wonder if there was a better strategy. I was so worried about suffering further loss that I wasn’t appreciating the hair I still had.

The Beginning

I started to explore men’s hair styling products in an effort to conceal my hair loss. Some helped a bit, some didn’t. Some worked in harmony, others did not play well together.

Hair fibers flew off at the slightest breeze and never matched my actual hair color. Texture powders thickened my hair but since the powder was white, it made my hair look chalky and my scalp look like I was
suffering from a major dandruff issue. Not ideal.

Eventually, I had a breakthrough. I found a combination of several styling products that instantly thickened up my thin hair strands considerably and concealed my scalp skin at the same time. It took about 30 minutes of work to style properly, and it gave me options when it came to hairstyles.

The results were transformative. I would get complements on my hair - envious comments on how good it looked. On how good I looked. Younger. Stronger. More attractive. When I put in the effort to style my ‘mop’ properly, people could barely tell I was losing my hair.

The Mop Maker

But it didn’t take long before I got frustrated. I was spending a hundred dollars a month on styling products and spending over a half
hour each morning trying to make everything look halfway decent. And even after all that effort, I was still constantly worried that my hairline looked fake and people would notice. A lot of effort for not a
lot of results.

I found myself wondering about the
texture powders specifically. Could they be adapted to work better for thin hair like mine? Could they be colored to match my hair tone, but without leaving stains everywhere?

The answer was yes, but getting there meant building a category that didn’t exist.

Development Timeline

January 2024
Interviewed 13 different cosmetic chemists. Settled on a team with 30 years of experience in developing new hair and skincare products in a state-of-the-art laboratory in South Carolina. Later, hired a second team just outside Minneapolis.

March 2024 - March 2026
Created, tested, and reformulated 13 different Mop Maker prototypes over the course of two years until we discovered the perfect formula.

July 2026
First shipment of the Mop Maker delivered to customers.

It’s time work with what you got

If you have thin hair, Mop Maker is for you. If you aren’t getting the results you hoped for with prescription meds, or don’t want to risk the potential side effects, Mop Maker is for you. If you don’t want to spend thousands on invasive hair transplant surgeries, or if you had one and your hair is still thin, Mop Maker is for you. It's time to work with what you got.

Colored texture powder is a hair styling product for thinning hair that adds volume and hold while depositing color to reduce the appearance of visible scalp. Every other texture powder on the market is white. Use enough of one to get real coverage and it coats your hair with a gray cast that makes you look ten years older.

Colored texture powder is different from hair fibers. Hair fibers conceal thinning areas by clinging to existing hair, while colored texture powder adds volume, hold, and scalp coverage you can style. Fibers look incredible in a photo, and then someone pats you on the back and they go flying. You can’t style your hair after you apply them.

Colored texture powder is also different from hair loss concealer powders and coverage compacts like Boldify. Those products add color to conceal visible scalp, but they don’t add the volume, texture, or hold of a hair styling powder. Your hair still looks flat underneath, and there’s no hold.

The shades are also built for dyed hair rather than the natural brown or blonde most guys have.

Mop Maker is the first colored texture powder built specifically to conceal thinning hair while adding volume, texture, and hold.

It bonds to your hair and stays there through a full day, including the sweaty parts. One application in the morning lasts all day, so you’re not checking mirrors at lunch or wondering whether it held up through your workout. The formula is stain-free and wipes cleanly off skin and clothes, and it washes out with one shampoo. I had topical probiotics built into it for scalp health. It works best on hair at least two inches long.

The first shade is Neutral Brown, built to match natural brown and dark blonde the way it actually grows, rather than the salon dyed shades every fiber and compact is matched to.